Rebrand and Logo Design

Project Brief:
For this rebranding project, I was tasked with reinventing the visual identity of an existing smoothie and juice shop, focusing on its healthy and vibrant ethos. My approach involved designing a fresh and inviting logo, paired with a modernized menu that highlights the shop’s nutritious offerings. The rebrand emphasizes clean design, calming colors, and an approachable aesthetic to attract health-conscious customers while enhancing brand recognition and appeal.