Project Brief:
For this project, I was tasked with designing a comprehensive music tour package for an artist of my choosing. I selected Tate McRae and developed a visual style that merges sporty elements with the nostalgic aesthetic of Y2K. This direction was chosen to resonate with her audience and align with her dynamic, youthful brand identity. The result is a cohesive package that includes promotional materials and merchandise, encapsulating the vibrant energy of her music and connecting with her fanbase.